Advertising and Marketing Professionals

What the job involves

• Planning, developing and organising advertising policies and campaigns to support sales objectives
• Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
• Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
• Analysing data regarding consumer patterns and preferences
• Interpreting and predicting current and future consumer trends
• Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
• Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
• Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
• Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

Key values of workers in Advertising and Marketing Professionals

• Working Conditions

  Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.

• Support

  Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.

• Independence

  Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.

• Recognition

  Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.

• Relationships

  Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.

Top skills required for workers in Advertising and Marketing Professionals

• Writing

  Communicating effectively in writing as appropriate for the needs of the audience.

• Critical Thinking

  Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

• Active Listening

  Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

• Speaking

  Talking to others to convey information effectively.

• Complex Problem Solving

  Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.